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All Blacks Experience
A 45 minute guided tour where you learn what it takes to make, shape and be an All Black. This will include learning the story and feeling the passion behind the All Blacks haka, up close and personal. You can then test your rugby skills against All Blacks and Black Ferns in our hands on, interactive zone.
As Design Director for this project, I was responsible for all aspects of research, understanding the complex needs of a wide variety of stakeholders and visitors and pulling together a wide team of expert creatives to design, create and commision this rich, immersive experience.
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